Super Bowl Sunday is here, and we can’t wait for the big game to start! By now, you’ve probably decided where you’ll watch the event, what delicious munchies you’ll prepare, and which team you’ll be cheering on. But what about your dog? How will he or she participate in the big day? The DogWatch team has some fun ideas for incorporating your best friend into the year’s biggest sports spectacle.

Dress the Part

On Sunday, February 2, many loyal fans will be sporting their best red and gold – the 49ers and the Chiefs have the almost same colors this year! Why not let your dog show his or her team spirit, too? It can’t hurt your team’s chances, and it will certainly bring a smile to the face of all your guests. Of course, before debuting the look, make sure your dog is comfortable in his or her outfit. If he or she prefers a subtler statement, stick with a colorful bandanna or collar. Be creative, have fun and be sure to capture it all on camera (like our Instagram fan and Kansas City pup Brutus the Newfie, below) and share it on our Facebook page!

Brutus the Newfound dog in his Patrick Mahomes costume at Halloween!

Make Your Own Doggie Snacks

Super Bowl parties are notorious for delicious food, most of which is not suitable for dogs. Keep your dog away from the wings, spicy guacamole and brownies by preparing treats just for her! We found this fun recipe on the blog Golden Daily Scoop for healthy Super Bowl-themed dog treats in the shape of mini footballs – why not try it out this weekend?

Maggie couldn’t wait to get her tongue wrapped around our #gameday treats! Visit today’s #newblogpost to get the #recipe!

A photo posted by Miley, Maggie & Bruin (@goldendailyscoop) on

Half Time is Play Time

Despite its many charms, the Super Bowl is still a very long TV event. Why not take a quick break from the couch during half time? If the weather is nice, take your dog for walk or practice your spiral in the backyard with a game of fetch. If the weather does not cooperate, bring out the dog toys or try some fun indoor games to get the whole party involved. Your dog will love the attention and activity, and you’ll have a chance to burn off some of those tasty Super Bowl treats.

Coors the German Shepherd plays with a football in front of a DogWatch truck

Coors the German Shepherd, a DogWatch of Santa Barbara customer, plans to use the halftime to practice his impressive football skills!

Watch the Puppy Bowl

One of our favorite Super Bowl traditions actually takes place before the game. At 3PM EST on Sunday, Animal Planet airs Puppy Bowl XVI. Quite possibly the most adorable television program of the year, the Puppy Bowl places pups of different breeds into a mini football field and lets them play as only puppies can. It’s irresistible, and it’s for a good cause, too. Even 49ers and Chiefs fans will agree that the Puppy Bowl is a great show!


Have fun, and may the best team win!